Hello, I’m Safiya Bird-Mears
With over a decade of experience in the digital marketing industry, I have cultivated a deep understanding of various facets of marketing, including research, analysis, and execution. My expertise has evolved to focus on brand strategy, with a particular emphasis on brand creation. Thus, the launch of my business, Behind the Brand JA in November of 2023. I am passionate about my work and have a profound appreciation for the transformative power of branding.
About Behind the Brand JA Interview Series
We are passionate about revealing the true, Jamaican faces and stories behind the brands that shape our amazing country.
I am Safiya Bird-Mears, Founder of Behind the Brand JA, based right here in Kingston, Jamaica. At Behind the Brand JA, we curate captivating interviews, exclusively for our Instagram, TikTok and YouTube channel.
Our Mission?
To elevate Jamaican brands by showcasing the authentic personalities of our people and the driving forces behind their pursuit of success.
We take pride of our country and we want our entrepreneurs, business owners. musicians, artistes to stay in their country and be able to live their dreams.
What My Clients Say!
Shadai Myrie, La Lona Art, Be Our Guest
The interview process with Behind the Brand JA was really good. Safi created such a warm,
comfortable and inviting environment that made me feel a lot less nervous. She was
organised and made me feel like the interview had structure without feeling rigid and stiff.
Our conversation flowed and I appreciated the mix of conventional and non-conventional
interview questions. I honestly left the interview feeling like I’ve never had an interview like it
before. It kept me on my toes! Her advice to me was to scale commercially which I thought
was a good idea and I have begun making steps to implement. I would recommend persons
to use her branding and consultancy services because she’s well adept in the field of
marketing and offers a unique perspective to brands and their growth strategies.
Eugent Dawes, Beauty Specialist
I wanna say, ‘Thank you’, Safi from Behind the Brand JA for that lovely experience. It was a
wonderful interview that was done. I felt most comfortable and when I viewed it, I think it
conveyed my personality (which is kind of erratic.) It was fun. I also appreciate the branding
tip that you gave. We find it useful and we applied it towards our packages and marketing so
thank you for that and I wish you all the best with your series.
Bella Blair, Musical Artiste
My overall experience being a guest was a very comfortable one. Safiya made me feel right
at home as if I was talking to a friend. It went smoothly and I would definitely recommend
people to use her service. Safiya was very kind and personable and I would have no
problem if she were to interview me again.