On Repeat: Behind the Brand JA’s Playlist of the Week
(November 14, 2025)
As the week winds down and Jamaica continues to recover from the aftermath of Hurricane Melissa, it’s important to pause and find joy in the little things: like music. These songs have kept our spirits high, reminded us of our resilience, and brought a dose of good energy when we needed it most.
Whether you’re an entrepreneur, creative, or just someone trying to make it through the week, let this playlist lift your mood and inspire you to keep pushing forward.
1. Tarrus Riley – Life Haffi Nice
Genre: Dancehall
Why it’s on repeat:
Life Haffi Nice by Tarrus Riley is a vibrant reminder to enjoy life and find joy in every moment. With its raw dancehall energy and uplifting message, the track shows a different side of Tarrus while keeping his signature smoothness intact. His rich vocals blend perfectly with the riddim, creating a sound that is both refreshing and effortlessly pleasing to the ears.
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2. Demarco – I Deserve It
Genre: Dancehall/Inspirational
Why it’s on repeat:
I Deserve It by Demarco is an inspiring new release that speaks to hope, faith, and resilience. The track showcases Demarco’s versatility and emotional depth, blending heartfelt lyrics with a soothing rhythm. It’s a song that perfectly captures the spirit of perseverance many Jamaicans can relate to right now.
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3. Harmonik– Incroyable
Genre: Kompa
Why it’s on repeat:
Incroyable by Harmonik is a smooth and soulful track from Haiti that instantly lifts your mood. The title means “incredible” in French, and the song lives up to its name. The vocals are rich, the rhythm is captivating, and the message is one of love and appreciation. It’s the kind of track that reminds you to slow down, feel the music, and enjoy life’s beautiful moments.
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4. Jada Kingdom – Win
Genre: Dancehall
Why it’s on repeat:
Win by Jada Kingdom is a powerful anthem of perseverance and self-belief. Her raw vocals and honest lyrics capture the determination to rise above challenges and keep pushing forward. It’s an inspiring track that reminds you to stay focused and celebrate your own victories, no matter how small.
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5. Shaneil Muir – Yamabella
Genre: Dancehall
Why it’s on repeat:
Yamabella by Shaneil Muir is a refreshing celebration of confidence and authenticity. With its catchy rhythm and empowering lyrics, the song embraces natural beauty and self-love. Shaneil’s delivery is strong and unapologetic, making this track both uplifting and relatable.
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That’s what’s on repeat this week. Whether you’re grinding through deadlines or unwinding for the weekend, these tracks will keep the vibes high. Stay tuned for next week’s picks only at BEHINDTHEBRANDJA.COM