Hello, I’m Safiya Bird-Mears

Safiya Bird-Mears is a Jamaican media creative, strategist, and storyteller dedicated to amplifying voices and building impactful brands. She is the creator and host of Behind the Brand JA and BIGGUP!, dynamic interview series that highlight Jamaican entrepreneurs, creatives, and innovators, with the mission of putting 1,000 Jamaicans on the global map and contributing to the nation’s growth. Beyond her work in broadcasting, Safiya manages multiple social media accounts across industries, consistently growing audiences and achieving millions in monthly reach. She is also the creator of Likkle Curry Gravy, a viral meme page with over 117,000+ followers worldwide. Through her unique blend of creativity, strategy, and cultural pride, Safiya continues to shape digital storytelling while championing  Jamaican talent and innovation.

About Behind the Brand JA and BIGGUP! Interview Series

Behind the Brand JA goes beyond the spotlight to reveal the real stories, struggles, and successes of Jamaica’s most exciting entrepreneurs, creatives, and trailblazers. Our in-depth interviews don’t just entertain, they inspire, educate, and connect audiences with the brands shaping Jamaica’s future. By showcasing authenticity and innovation, we position local brands for global recognition.

BIGGUP! brings the energy with short-form, high-impact features designed for today’s fast-moving digital world. It’s bold, fun, and highly shareable: spotlighting rising talent and standout brands in a way that captures attention and builds community.

Together, Behind the Brand JA and BIGGUP! create a powerful storytelling ecosystem, offering both depth and vibe. With reach across Jamaica and the diaspora, we deliver the kind of engaging content that audiences love and brands want to be part of.

Guest Highlight

Over the seasons, Behind the Brand JA and BIGGUP! have featured some of Jamaica’s most inspiring and recognizable names, including:

  • Yohan Blake – World Champion Sprinter & Olympian

  • Supa Hype– Producer, Celebrity DJ and Entrepreneur 

  • Bella Blair– Musical Artiste

  • Afro B – Global Superstar

  • Benzly Hype– Dancehall Innovator

INTERVIEW GUEST TESTIMONIALS

Shadai Myrie, La Lona Art, Be Our Guest

The interview process with Behind the Brand JA was really good. Safi created such a warm,
comfortable and inviting environment that made me feel a lot less nervous. She was
organised and made me feel like the interview had structure without feeling rigid and stiff.
Our conversation flowed and I appreciated the mix of conventional and non-conventional
interview questions. I honestly left the interview feeling like I’ve never had an interview like it
before. It kept me on my toes! Her advice to me was to scale commercially which I thought
was a good idea and I have begun making steps to implement. I would recommend persons
to use her branding and consultancy services because she’s well adept in the field of
marketing and offers a unique perspective to brands and their growth strategies.

Eugent Dawes, Beauty Specialist

I wanna say, ‘Thank you’, Safi from Behind the Brand JA for that lovely experience. It was a
wonderful interview that was done. I felt most comfortable and when I viewed it, I think it
conveyed my personality (which is kind of erratic.) It was fun. I also appreciate the branding
tip that you gave. We find it useful and we applied it towards our packages and marketing so
thank you for that and I wish you all the best with your series.

Bella Blair, Musical Artiste

My overall experience being a guest was a very comfortable one. Safiya made me feel right
at home as if I was talking to a friend. It went smoothly and I would definitely recommend
people to use her service. Safiya was very kind and personable and I would have no
problem if she were to interview me again.